MAXIMUM CAPACITY SYNDROME

MOST SHOPPERS COMPLETELY FILL THEIR SHOPPING CARTS

–Just as you want your Large Fries carton from McDonalds completely full, most people at the grocery store want their shopping cart completely full also… Even if it’s full of stuff they don’t need. Some stores have tried to help you out by offering mini-push shopping carts and baskets.

It’s psychological that people have the tendency to fill their cart. Strategist for grocery stores know this and take full advantage of it. In some cases, grocers have increased the size of the standard shopping carts, just to take advantage of what I’ve called “Maximum Capacity Syndrome”. As soon as the cart size increased, their monthly revenue increased. That's because people bought more due to their attempts to fill the cart. Most of those customers didn’t even realize the cart size increased.

Smart Spends tip: Create your shopping list at home and only buy what’s on your list. If you identify an item, while shopping, that you think you need, don’t buy. Create another list while shopping of “I think I need” items.

This will save you money, time and prevent you from buying unnecessary/un-needed items.